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E-commerce / Websites

Upper Cloth

A fashion storefront shaped around product discovery.

PROJECT OVERVIEW

The work,
in context.

The storefront presentation uses monochrome fashion imagery, generous product tiles and category-led browsing to establish a recognisable clothing brand.

A restrained interface keeps the garments and campaign imagery prominent. Product collections and clear visual groupings guide the browsing experience, with the featured banner creating a strong introduction before the visitor moves into individual products.

Upper Cloth original website capture
Upper Cloth · Original website captureView full-size image ↗

DESIGN DETAILS

What’s in
the presentation.

  • Fashion storefront direction
  • Product collection layout
  • Campaign imagery
  • Category and product discovery

The images show the project’s visual direction and selected page or creative layouts.

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