001 / 100Google Trends
Useful for: Compare search interest across topics, locations and time periods.
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100 digital marketing tools for search, campaigns, social media, email, lead generation, reporting and conversion. Find the right tool for the job.
100TOOLS / 10 CATEGORIES
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Build your marketing stack around the work. Each tool explains the task it helps with. Some require an account or a paid plan; check current features and pricing on the provider’s website. Brand logos identify the tools and do not imply endorsement.
Links open in a new tab.Showing 100 of 100 tools
01
SEO & keyword research
10 tools
001 / 100
002 / 100Google Keyword Planner
Useful for: Explore keyword ideas and estimates when planning search campaigns.
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003 / 100Semrush
Useful for: Research search visibility, keywords and competing websites.
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004 / 100Ahrefs
Useful for: Investigate backlinks, search topics and SEO opportunities.
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005 / 100Ubersuggest
Useful for: Explore keyword suggestions and competitor-page ideas.
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006 / 100Keyword Tool
Useful for: Discover keyword suggestions across search and content platforms.
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007 / 100AlsoAsked
Useful for: Map related search questions for useful content and page structures.
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008 / 100AnswerThePublic
Useful for: Find questions and phrases people search around a topic.
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009 / 100Keywords Everywhere
Useful for: Add keyword research information to supported browser workflows.
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010 / 100SE Ranking
Useful for: Research rankings, keywords and website SEO performance.
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Technical SEO & audits
10 tools
011 / 100Google Search Console
Useful for: Monitor Google search visibility and investigate indexing issues.
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012 / 100Bing Webmaster Tools
Useful for: Inspect crawling and search performance in Bing.
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013 / 100Screaming Frog SEO Spider
Useful for: Crawl links, titles, metadata and technical site issues.
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014 / 100Sitebulb
Useful for: Analyze technical SEO through website crawls and audit reports.
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015 / 100PageSpeed Insights
Useful for: Review available performance data and loading diagnostics.
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016 / 100GTmetrix
Useful for: Test page loading and investigate performance bottlenecks.
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017 / 100Google Rich Results Test
Useful for: Test structured data supported by Google rich results.
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018 / 100Schema Markup Validator
Useful for: Inspect Schema.org markup syntax and vocabulary.
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019 / 100Yoast SEO
Useful for: Manage common on-page SEO settings in supported platforms.
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020 / 100Rank Math
Useful for: Manage WordPress SEO settings, schema and content checks.
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Google Ads & PPC
10 tools
021 / 100Google Ads
Useful for: Build and manage campaigns across Google's advertising channels.
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022 / 100Microsoft Advertising
Useful for: Manage paid campaigns across Microsoft's advertising network.
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023 / 100Google Ads Editor
Useful for: Make bulk campaign changes with Google's desktop editor.
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024 / 100Microsoft Advertising Editor
Useful for: Manage and edit Microsoft advertising campaigns in bulk.
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025 / 100Optmyzr
Useful for: Review PPC accounts and automate campaign-management tasks.
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026 / 100Adalysis
Useful for: Audit PPC accounts and manage advertising optimization workflows.
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027 / 100Opteo
Useful for: Review Google Ads opportunities and manage account improvements.
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028 / 100TrueClicks
Useful for: Audit paid-search accounts and prioritize optimization work.
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029 / 100Adzooma
Useful for: Review and manage digital advertising account improvements.
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030 / 100Google Ads Transparency Center
Useful for: Explore advertising creatives and advertiser information.
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Paid social & ad research
10 tools
031 / 100Meta Ads Manager
Useful for: Create and manage Facebook and Instagram advertising campaigns.
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032 / 100Meta Ad Library
Useful for: Explore available Meta advertising creatives by advertiser or topic.
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033 / 100Meta Events Manager
Useful for: Manage event data used for measurement and campaign optimization.
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034 / 100TikTok Ads Manager
Useful for: Create and manage advertising campaigns on TikTok.
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035 / 100TikTok Creative Center
Useful for: Research creative examples, trends and advertising inspiration.
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036 / 100LinkedIn Campaign Manager
Useful for: Plan and manage LinkedIn advertising for professional audiences.
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037 / 100Pinterest Ads
Useful for: Promote visual content and products through Pinterest advertising.
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038 / 100Reddit Ads
Useful for: Plan advertising campaigns for Reddit audiences and communities.
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039 / 100Snapchat Ads
Useful for: Create advertising campaigns and creative experiences for Snapchat.
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040 / 100AdEspresso
Useful for: Manage and analyze paid-social advertising experiments.
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Social media management
10 tools
041 / 100Buffer
Useful for: Plan, publish and review social content across connected channels.
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042 / 100Hootsuite
Useful for: Coordinate social publishing, conversations and reporting.
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043 / 100Later
Useful for: Organize visual social content and publishing workflows.
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044 / 100Metricool
Useful for: Combine social planning with reporting and campaign monitoring.
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045 / 100SocialPilot
Useful for: Manage social publishing and reporting for teams and clients.
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046 / 100Sprout Social
Useful for: Manage social engagement, publishing and analytics.
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047 / 100Agorapulse
Useful for: Coordinate social inbox activity, publishing and reporting.
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048 / 100SocialBee
Useful for: Group content into categories and plan publishing schedules.
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049 / 100Publer
Useful for: Schedule social posts and organize reusable content workflows.
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050 / 100Socialinsider
Useful for: Analyze social content performance and competitive benchmarks.
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Email marketing & automation
10 tools
051 / 100Mailchimp
Useful for: Create email campaigns and organize audience communication.
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052 / 100Brevo
Useful for: Coordinate email marketing, automation and customer communication.
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053 / 100MailerLite
Useful for: Build email campaigns, signup forms and subscriber journeys.
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054 / 100Kit
Useful for: Create newsletters and automated email journeys for creator-led businesses.
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055 / 100Klaviyo
Useful for: Connect ecommerce customer data with email and messaging campaigns.
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056 / 100ActiveCampaign
Useful for: Build automated customer journeys and targeted email campaigns.
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057 / 100Omnisend
Useful for: Create ecommerce email and messaging campaigns around customer activity.
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058 / 100GetResponse
Useful for: Build email campaigns and automated marketing journeys.
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059 / 100Campaign Monitor
Useful for: Design email campaigns and manage subscriber communication.
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060 / 100Moosend
Useful for: Create email campaigns, signup forms and automated messaging.
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CRM & lead generation
10 tools
061 / 100HubSpot CRM
Useful for: Organize contacts, sales activity and marketing follow-up.
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062 / 100Zoho CRM
Useful for: Track leads, customer records and sales-pipeline activity.
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063 / 100Pipedrive
Useful for: Organize sales opportunities and follow-up tasks.
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064 / 100Freshsales
Useful for: Manage leads, sales conversations and customer records.
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065 / 100Salesforce Sales Cloud
Useful for: Manage customer relationships, sales activity and pipeline reporting.
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066 / 100Calendly
Useful for: Let prospects choose a meeting time from your availability.
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067 / 100Tally
Useful for: Collect enquiries, research responses and project briefs through forms.
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068 / 100Typeform
Useful for: Create interactive enquiry, research and qualification forms.
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069 / 100OptinMonster
Useful for: Build targeted signup and lead-capture campaigns on a website.
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070 / 100Leadfeeder
Useful for: Explore business-visitor signals to support B2B prospecting.
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Analytics & reporting
10 tools
071 / 100Google Analytics 4
Useful for: Analyze website activity and important customer actions.
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072 / 100Google Tag Manager
Useful for: Manage website measurement tags through a shared container.
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073 / 100Data Studio
Useful for: Build shareable marketing reports from connected data sources.
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074 / 100Microsoft Clarity
Useful for: Inspect session recordings and heatmaps for visitor friction.
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075 / 100Matomo
Useful for: Analyze website activity with configurable deployment and reporting.
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076 / 100Plausible
Useful for: Review a streamlined dashboard of website traffic and conversions.
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077 / 100Fathom Analytics
Useful for: Monitor website traffic and goals through a simplified dashboard.
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078 / 100Adobe Analytics
Useful for: Analyze customer journeys and marketing interactions across data sources.
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079 / 100Mixpanel
Useful for: Investigate event-based customer behaviour and conversion paths.
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080 / 100Amplitude
Useful for: Analyze customer journeys, funnels and digital product behaviour.
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Landing pages & CRO
10 tools
081 / 100Unbounce
Useful for: Build campaign landing pages and evaluate conversion improvements.
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082 / 100Instapage
Useful for: Create and optimize landing pages for advertising campaigns.
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083 / 100Leadpages
Useful for: Build focused landing pages and lead-capture experiences.
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084 / 100Landingi
Useful for: Create campaign landing pages and manage conversion-focused experiments.
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085 / 100Wingify
Useful for: Run website experiments and personalize customer experiences.
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086 / 100Optimizely
Useful for: Plan digital experiments and optimize customer experiences.
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087 / 100Convert
Useful for: Run A/B tests and evaluate changes to website experiences.
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088 / 100ABsmartly
Useful for: Manage experiments and analyze test results for digital experiences.
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089 / 100Contentsquare
Useful for: Investigate website behaviour, journeys and conversion friction.
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090 / 100Crazy Egg
Useful for: Inspect heatmaps and test website changes to improve visitor journeys.
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Content research & listening
10 tools
091 / 100BuzzSumo
Useful for: Research content topics, sharing patterns and relevant creators.
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092 / 100SparkToro
Useful for: Research audience interests, websites and channels.
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093 / 100Similarweb
Useful for: Explore website and market estimates when researching competitors.
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094 / 100Exploding Topics
Useful for: Find emerging topics and product interests to research further.
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095 / 100Feedly Market Intelligence
Useful for: Follow competitors, industry news and emerging topics for content research.
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096 / 100Google Alerts
Useful for: Monitor new search matches for selected brands or topics.
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097 / 100Brand24
Useful for: Monitor online mentions and investigate brand conversations.
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098 / 100Talkwalker
Useful for: Research online conversations and brand-listening signals.
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099 / 100Brandwatch
Useful for: Analyze social conversations and audience insights.
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100 / 100BrandMentions
Useful for: Track brand mentions and relevant conversations across online sources.
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